As a U.S. Air Force Special Operations Veteran, Jake faced failure early in his military career that nearly broke him. It wasn’t the enemy that caused it — it was his to own. That failure lit a fire he’s carried ever since — in the military, in business, and especially in sales.

This keynote is for sellers who live, under pressure, every day. For Reps who don’t have time for fluff and need real tools that actually work in the field.

Jake shares real-world-tested Tools, Techniques & Procedures (TTPs) that helped him turn failure into forward motion and drive consistent, repeatable success in sales, even in the toughest markets.

Drawing on action-packed lessons from Special Operations and nearly two decades building and scaling high-performing sales teams (including through a successful acquisition by Accenture), Jake reveals how to simplify execution in a world obsessed with complexity. Your team will learn how simple, scalable, and repeatable TTPs drive consistent results, increase confidence, and transform the way sellers approach every call, every meeting, and every quarter.